Could a free coffee be the answer to stop drivers using their mobile phones whilst driving? The car giant, Toyota, are certainly hoping so. Toyota have been busy working with app developers to come up with an app they hope will stop drivers using their mobile phones whilst driving.
‘Driving Barista’ was launched last week in an area of Japan renowned as the worst area in the country for motoring accidents causing deaths and injuries. It is hoped the app will stop drivers picking up their phones at the wheel and encourage safer driving.
Using inbuilt technology in the driver’s smart phone the app can monitor the driver’s actions. The built in gyroscope sensor senses any rotation of the phone and the phone’s GPS calculates the distance travelled. When the app is open it can sense if the phone remains face down or if it is picked up whilst the car is moving. If a driver leaves their phone face down for 60 miles without moving it the driver can claim a free coffee. If, however, the driver moves their phone, the app resets to zero.
As we recently reported, the RAC’s Annual Report indicated there had been an increase in UK motorists using their mobile phones whilst driving including motorists taking photos and videos whilst at the wheel. When you take into account the fact more people in the UK now consider themselves addicted to their smartphone, could the promise of a free coffee be the answer to encourage motorists to stop using their phones whilst driving and something we could see coming to the UK in the future?
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