Woodfines unveils new brand
Woodfines has completed an overhaul of its brand culminating in the launch of a new website in October. The rebrand is the latest evolution of the firm’s strategy, which has seen the modernisation of working arrangements, overhaul of benefits and significant investment in the firm’s infrastructure to meet the needs of their people and clients.
The new brand captures the firm’s modern approach and commitment to putting people first with the introduction of the tagline ‘You First Law’. Whilst the chosen colour palette and tone of voice support the firm’s concise, uncomplicated and welcoming approach.
Neil Gibbs, Managing Partner, comments:
“Following a period of internal investment and change, we felt our existing brand no longer represented who we are as a firm. Understanding the rebrand needed to go beyond a superficial lick of paint or change of logo, we followed a strategic and consultative approach and are pleased with the results which capture the firm’s culture and promotes our ongoing objective to be the law firm of choice across the Oxford to Cambridge Growth Corridor.
“Over the past 12 months, we have implemented an ambitious strategy including modernising our working arrangements, investing in infrastructure and a heavy focus on meeting the needs of both our people and clients. We genuinely live the philosophy of ‘You First Law’ and the rebrand launches that strategic plan and its objectives. Now is not the time to sit on our laurels, but to continue to build positively on our success.”
The phased rollout of the rebrand will culminate with the launch of the new website in October.